Answer · Famous app revenue
How much does Candy Crush make?
The famous number: King announced the Candy Crush franchise passed $20 billion in lifetime player spend (2023) — averaging roughly $1.5B a year across all platforms, with peak-era reports above $1M a day. The number nobody reports: on today's iOS storefront, our independent estimate reads Candy Crush Saga at $312K/month (≈$10K/day) from ≈1.25M monthly downloads — 80% of the entire five-app candy family's in-store take (snapshot August 18, 2026).
Below: company-announced history vs our labeled single-storefront estimates — including an honest note on why store-signal models read whale-driven games low. Same model as the free app revenue checker.
Official vs estimated
Candy Crush revenue: the legend vs the storefront
| Company-announced / reported | GetAppNiche App Store estimate | |
|---|---|---|
| What it measures | Franchise-wide player spend — all platforms, all countries, lifetime | Modeled consumer spend in the iOS App Store storefront we track, this month |
| Headline figure | $20B+ lifetime franchise spend (King-announced, 2023); reported daily takes at past peaks ran $1M+/day | $312K/month for Candy Crush Saga (≈ $10K/day) |
| Downloads | Billions lifetime (franchise, all platforms) | ≈ 1.25M/month for Saga (iOS, estimated) |
| Category position | Historically a fixture of the top-grossing charts | Outside the Games top 10 in our snapshot (#10 costs ≈ $994K/mo) |
| Rating | — | 4.71★ on the App Store |
| Who publishes it | King / Activision Blizzard (Microsoft since 2023) | GetAppNiche proprietary model — labeled estimate |
Franchise figures come from King's own announcements and period press reporting. GetAppNiche figures are labeled estimates from our proprietary multi-signal model, snapshot August 18, 2026 — methodology in how app revenue estimation works. Scopes differ enormously; neither column replaces the other.
The franchise, measured
The King candy family money chart
GetAppNiche estimates, snapshot Aug 18 2026. Thirteen years of spin-offs — soda, friends, jelly, solitaire — and the original still takes 4 of every 5 in-store dollars the franchise earns.
Category context: in our snapshot the Games top-10 floor is ≈$994K/month (free Games money chart), so the most famous mobile game ever currently sits outside the iOS top-grossing top 10 by our estimate — while games remain the store's richest category overall (category medians).
Honest error bars
Why the famous number and ours differ so much
- Scope: lifetime-everywhere vs one storefront, this month. $20B sums 13 years, every country, iOS + Android + Windows + King's own web store. Our $312K/month is a single storefront's current consumer-spend signal — by construction a small slice.
- Whales are invisible to store signals. Casual-game revenue concentrates in a tiny share of heavy spenders whose purchases leave no public storefront trace. Review-and-rank models (ours included) undercount exactly this shape of game — we say so rather than pretend otherwise.
- The channel mix shifted. Like every big publisher, King now routes spend to its own web store where Apple takes no cut — the same pattern that shrinks the App Store share for Tinder and Strava.
FAQ
Candy Crush revenue — quick answers
How much money does Candy Crush make?
The official headline: King announced in 2023 that the Candy Crush franchise had passed $20 billion in lifetime player spend, across all platforms and games. Our independent snapshot of one channel: Candy Crush Saga grosses an estimated $312K/month in iOS App Store consumer spend on the storefront we track (August 18, 2026), with the whole five-app candy family at roughly $395K/month. The two numbers measure wildly different scopes — lifetime-everywhere versus one storefront this month — and both are labeled.
How much does Candy Crush make a day?
Two honest answers. Historically, reported daily takes at the franchise's peaks ran above $1 million a day, and the $20B lifetime figure works out to several million dollars a day averaged over its life across all platforms. Today, on the single iOS storefront we track, our model reads Candy Crush Saga at roughly $10K/day (that's $312K/month, estimated, snapshot August 18, 2026). Store-signal models also systematically undercount whale-driven games, so treat our figure as the conservative floor for one channel — not the franchise's global daily take.
How much does Candy Crush make a year?
King doesn't report the game separately anymore, but the franchise's $20B lifetime spend over about 13 years averages to roughly $1.5B a year, and reporting has consistently placed the franchise above $1B annually. Annualizing our one-storefront Saga estimate gives about $3.7M — a floor for a single channel, published mainly to show how the famous headlines and a storefront-level view differ in scope.
How much does Candy Crush Saga make compared to the other Candy Crush games?
In our snapshot, the original still dominates its own franchise on iOS: Candy Crush Saga at an estimated $312K/month, Soda Saga $55K, Friends Saga $22K, Candy Crush Solitaire $4.6K and Jelly Saga $1.3K. That's an 80% revenue share for a 2012 game inside a five-app family — franchise spin-offs rarely dethrone the original (all figures GetAppNiche estimates, August 18, 2026).
Who owns Candy Crush?
King, the Stockholm-born studio behind the franchise. Activision Blizzard bought King for $5.9 billion in 2016, and Microsoft acquired Activision Blizzard in 2023 — so Candy Crush is ultimately a Microsoft property today.
Are these numbers exact?
The $20B lifetime figure is King's own announcement; daily-take history comes from period reporting. Our per-app figures are labeled estimates from GetAppNiche's proprietary multi-signal model, snapshot August 18, 2026 — and casual-game whales are the hardest spend for any storefront model to see, ours included. Directional, honestly labeled, never audited.
Curious what any game really grosses in-store? Check any of 1.1M+ iOS apps — estimated revenue and downloads, free, no account — in the app revenue checker.