Answer · Famous app revenue
How much does Strava make?
Press reporting puts Strava around $275 million a year (never officially confirmed) from 100M+ registered athletes. The number nobody else publishes: by our independent estimate, the iOS app grosses $741K/month in App Store consumer spend from ≈165K monthly downloads — sitting within 7% of the Health & Fitness top 10 (snapshot August 18, 2026).
Below: company-reported figures and our labeled App Store estimates, kept honestly apart — the same model behind the free app revenue checker.
Official vs estimated
Strava revenue: the company vs the storefront
| Company-side reporting | GetAppNiche App Store estimate | |
|---|---|---|
| What it measures | Total company revenue — subscriptions worldwide, all platforms and web | Modeled consumer spend in the iOS App Store storefront we track |
| Revenue | Reportedly around $275M/year (2024 press reporting; never officially confirmed) | $741K/month (≈ $8.9M annualized) |
| Users | 100M+ registered athletes (company-stated) | ≈ 165K new iOS downloads/month (estimated) |
| Category position | — | Just outside the Health & Fitness top 10 (the #10 spot costs ≈ $797K/mo) |
| Rating | — | 4.81★ on the App Store |
| Who publishes it | Strava, Inc. (private; press-reported figures) | GetAppNiche proprietary model — labeled estimate |
Company figures come from press reporting (Strava is private). GetAppNiche figures are labeled estimates from our proprietary multi-signal model, snapshot August 18, 2026 — methodology in how app revenue estimation works.
Category context
Strava against the fitness money chart
GetAppNiche estimates, snapshot Aug 18 2026. The dashed comparison to make mentally: everything above Strava either sells hardware, AI calorie tracking, or women's health — Strava is the highest-grossing pure sports-tracking app we see.
The median earning Health & Fitness app makes an estimated $643/month (category medians); Strava's storefront estimate is roughly 1,150× that. See the full free chart on the top-grossing Health & Fitness page — or how the meditation shelf compares in how much Calm makes.
The model behind the money
How Strava makes money
- One product, one price. The Strava subscription (~$11.99/month, $79.99/year) is effectively the whole business — no ads against athletes, no hardware. That makes its storefront estimate unusually clean to interpret.
- Web checkout dilutes the App Store share. Like most mature subscription companies, Strava routes many sign-ups through its own site, keeping Apple's commission. Our ≈$8.9M annualized storefront figure is the Apple-billed slice of a reportedly ~$275M business.
- The moat is the graph, not the tracker. GPS tracking is free everywhere; Strava charges for belonging to the network where your training lives. Subscription apps with social lock-in retain — and that shows in a stable, top-10-adjacent spend signal.
FAQ
Strava revenue — quick answers
How much money does Strava make?
Strava is private; 2024 press reporting put company revenue around $275 million a year (never officially confirmed), from 100M+ registered athletes. Our independent App Store estimate: the iOS app grosses about $741K/month in consumer spend on the storefront we track (snapshot August 18, 2026) — within 7% of the Health & Fitness top 10. The company figure covers every platform and web billing; ours covers one storefront, honestly labeled.
How much does Strava make a year?
Company-side: reportedly around $275 million (2024 reporting). Storefront-side: annualizing our iOS App Store estimate gives roughly $8.9 million for the storefront we track. The distance between those numbers is mostly web subscriptions — Strava sells its subscription heavily through its own checkout, where Apple takes no cut — plus other platforms and storefronts.
How does Strava make money?
Almost entirely subscriptions: the Strava subscription runs about $11.99/month or $79.99/year, unlocking training analytics, route tools, and features like live segments. Strava has kept the free tier ad-free for athletes, so unlike most social products its revenue is what athletes pay, not what advertisers pay.
Is Strava profitable?
Not disclosed. Strava is private and has never published profit figures; press coverage around its 2024 leadership changes described a push toward profitable growth. What our data can add: its storefront spend signal is strong and stable, with a 4.81★ rating — among the best in this series.
Are these numbers exact?
No. The ~$275M figure is press reporting, not an audited disclosure, and our $741K/month is a labeled estimate from GetAppNiche's proprietary multi-signal model, snapshot August 18, 2026. Apple publishes no per-app revenue; treat all per-store figures as directional.
Researching a fitness app of your own? Check any of 1.1M+ iOS apps — estimated revenue and downloads, free, no account — in the app revenue checker.