Answer · Famous app revenue
How much does MyFitnessPal make?
Reports place MyFitnessPal around $250 million a year company-wide. On the storefront itself, our independent estimate reads $593K/month in iOS App Store consumer spend from ≈264K monthly downloads (snapshot August 18, 2026) — and the sharper story: AI newcomer Cal AI now out-grosses the 20-year veteran roughly 7× in our food-tracker money chart.
Company-reported figures and our labeled App Store estimates are kept strictly apart below — same model as the free app revenue checker.
Official vs estimated
MyFitnessPal revenue: reported vs measured
| Company-side reporting | GetAppNiche App Store estimate | |
|---|---|---|
| What it measures | Total company revenue — all platforms, web subscriptions, partnerships | Modeled consumer spend in the iOS App Store storefront we track |
| Revenue | Not disclosed (private); reports place it around $250M/year | $593K/month (≈ $7.1M annualized) |
| Ownership | Bought by Under Armour for $475M (2015), sold to Francisco Partners for $345M (2020) | — |
| Downloads | Not disclosed per store | ≈ 264K/month (iOS, estimated) |
| Category position | — | Outside the Health & Fitness top 10; #3 among food trackers we compare |
| Rating | — | 4.71★ on the App Store |
| Who publishes it | MyFitnessPal, Inc. (private; press-reported figures) | GetAppNiche proprietary model — labeled estimate |
Company figures come from acquisition filings and press reporting (MyFitnessPal is private). GetAppNiche figures are labeled estimates from our proprietary multi-signal model, snapshot August 18, 2026 — methodology in how app revenue estimation works.
Category context
The food-tracker money chart
GetAppNiche estimates, snapshot Aug 18 2026. Cal AI (photo-based AI calorie logging) leads the entire Health & Fitness category; the manual-logging generation — MyFitnessPal, Lose It!, Noom — now competes for the rest.
For the store-wide baseline: the median earning Health & Fitness app makes an estimated $643/month (category medians) — even at #3 among trackers, MyFitnessPal runs ~920× that. Free full chart: top-grossing Health & Fitness apps; the rival stories: Noom and Strava.
The model behind the money
What the numbers say about food-tracking money
- The interface shift moved the money. Photographing a plate beats typing a food diary, and the spend followed: an app that barely existed two years ago out-grosses the household name 7× in our storefront estimates. Categories reward whoever removes the most friction, not whoever arrived first.
- MyFitnessPal still prints subscription money. An estimated ≈$7.1M/year through one storefront — from a fraction of its audience, since large cohorts subscribed years ago via web — is a business most founders would take instantly.
- Watch the whole shelf, not one app. Four food trackers clear ≈$328K+/month by our estimates. Demand this deep rarely collapses; it re-sorts. That's exactly the kind of niche worth validating properly before building into.
FAQ
MyFitnessPal revenue — quick answers
How much money does MyFitnessPal make?
MyFitnessPal is private; reports place company revenue around $250 million a year. Our independent App Store estimate: the iOS app grosses about $593K/month in consumer spend on the storefront we track, from roughly 264K monthly downloads (snapshot August 18, 2026). The company figure spans all platforms and web billing; ours is one storefront, clearly labeled as a model estimate.
Does MyFitnessPal still lead calorie-tracking apps?
In brand recognition and install base, yes. In current App Store consumer spend, no — by our estimates Cal AI grosses about $4.19M/month versus MyFitnessPal's $593K/month, a roughly 7× gap, and Lose It! also sits ahead at about $1.17M/month (snapshot August 18, 2026). It's one of the clearest examples in the store of an AI-native newcomer out-monetizing a category veteran.
How does MyFitnessPal make money?
Freemium subscriptions: the free food diary is the funnel, and MyFitnessPal Premium (roughly $19.99/month or $79.99/year) unlocks macros, meal planning and barcode-era conveniences. On iOS the in-app slice bills through Apple — that's what our storefront estimate models; web sign-ups don't.
Why did Under Armour sell MyFitnessPal for less than it paid?
Under Armour paid $475 million in 2015 betting on a connected-fitness ecosystem, and sold to Francisco Partners for $345 million in 2020 when that strategy wound down. The app remained one of the biggest names in food logging — the discount reflected the seller's strategy shift as much as the asset.
Are these numbers exact?
No. The ~$250M company figure is press reporting, and our $593K/month is a labeled estimate from GetAppNiche's proprietary multi-signal model, snapshot August 18, 2026. Apple publishes no per-app revenue; use every figure directionally.
Sizing a health app of your own? Check any of 1.1M+ iOS apps — estimated revenue and downloads, free, no account — in the app revenue checker.