Answer · Famous app revenue
How much does Duolingo make?
Duolingo reported $748 million in revenue for 2024 and guided to roughly $1 billion for 2025 — that's the whole company, worldwide. The number nobody reports: what the iOS app itself grosses. Our independent estimate puts Duolingo at $5.81 million/month in App Store consumer spend and ≈2.42M monthly downloads — the #1 top-grossing Education app, out-earning the #2 education app roughly 3× (snapshot August 18, 2026).
Most answers to this question rewrite Duolingo's earnings reports. This page adds the number they can't: an independent, labeled estimate of what the app grosses in the App Store — the same model behind our free app revenue checker.
Official vs estimated
Duolingo revenue: two numbers, two meanings
| Company-reported | GetAppNiche App Store estimate | |
|---|---|---|
| What it measures | Total company revenue — all platforms, all countries, subscriptions + ads + Duolingo English Test | Modeled consumer spend in the iOS App Store storefront we track |
| Revenue | $748M for 2024; guided to roughly $1B for 2025 | $5.81M/month (≈ $70M annualized) |
| Downloads | Not disclosed per store | ≈ 2.42M/month (iOS, estimated) |
| Category position | — | #1 top-grossing Education app |
| Rating | — | 4.72★ on the App Store |
| Who publishes it | Duolingo, Inc. (NASDAQ: DUOL), audited | GetAppNiche proprietary model — labeled estimate |
Company figures as reported by Duolingo, Inc. for fiscal 2024. GetAppNiche figures are labeled estimates from our proprietary multi-signal model, snapshot August 18, 2026 — methodology in how app revenue estimation works. The two columns measure different things; neither substitutes for the other.
Category context
Where Duolingo sits in the Education money chart
GetAppNiche estimates, snapshot Aug 18 2026. Duolingo's lead is the widest #1-to-#2 gap of any category we cover in this series — no other education app is within a third of it.
For scale: the median earning Education app makes an estimated $643/month (category medians here). Duolingo's storefront estimate runs roughly 9,000× the median earner in its own category — the textbook winner-take-most shape of app markets. Full top-10 chart, free: top-grossing Education apps.
The model behind the money
How Duolingo makes money
- Subscriptions carry the company. Super Duolingo and the AI-powered Duolingo Max are the large majority of reported revenue. On iOS these bill through Apple — that's the spend our storefront estimate models.
- Free users are an ad business. Learners who never pay still watch ads between lessons; that revenue appears in Duolingo's reported totals but never touches the App Store, which is one reason the two columns above can't match.
- The quiet third leg: testing. The Duolingo English Test sells certification mostly via the web — again outside Apple's rails. When you see gaps between "app revenue" claims for the same company, scope is almost always the reason.
FAQ
Duolingo revenue — quick answers
How much money does Duolingo make?
Two honest numbers. Company-reported: Duolingo booked $748 million in revenue for 2024 across all platforms and countries, and guided to roughly $1 billion for 2025. Our independent App Store estimate: the iOS app grosses about $5.81 million per month in consumer spend on the storefront we track (snapshot August 18, 2026) — the #1 top-grossing Education app. The two figures measure different things and both are labeled accordingly.
How much does Duolingo make a year?
Company-reported annual revenue was $748 million for 2024, with 2025 guided to roughly $1 billion. Annualizing our iOS App Store consumer-spend estimate gives about $70 million a year for the storefront we track — a subset of the company total, which also includes Google Play, web subscriptions (where Apple takes no cut), advertising, and the Duolingo English Test.
Is Duolingo profitable?
Yes — Duolingo reported its first full profitable year in 2024, with net income of roughly $89 million on $748 million of revenue. Most of that revenue is subscriptions (Super Duolingo and Duolingo Max), with advertising and the Duolingo English Test making up the rest.
How does Duolingo make money?
Four streams: Super Duolingo and Duolingo Max subscriptions (the large majority of revenue), advertising shown to free learners, the Duolingo English Test, and in-app purchases like gem packs. On iOS, subscriptions bill through the App Store — which is exactly the spend our $5.81M/month storefront estimate models.
Are these numbers exact?
The $748M/2024 figure is Duolingo's own audited reporting. Our $5.81M/month and 2.42M downloads/month are labeled estimates generated by GetAppNiche's proprietary multi-signal model, snapshot August 18, 2026. Apple publishes no per-app revenue, so treat every per-store figure — ours or anyone's — as directional, not audited.
Wondering what any other app makes? Check any of 1.1M+ iOS apps — estimated revenue and downloads, free, no account — in the app revenue checker.