Answer · Famous app revenue
How much does Noom make?
The famous figure is history: Noom reported roughly $1 billion for 2021 at the telehealth peak, up from ~$400M in 2020 — and has disclosed nothing since. The current number nobody else publishes: by our independent estimate the iOS app grosses $328K/month in App Store consumer spend from ≈73K monthly downloads (snapshot August 18, 2026) — #4 among the food-and-weight trackers we compare, behind Cal AI, Lose It! and MyFitnessPal.
Company-reported history and our labeled storefront estimates, kept honestly apart — same model as the free app revenue checker.
Official vs estimated
Noom revenue: the peak vs the present storefront
| Company-side reporting | GetAppNiche App Store estimate | |
|---|---|---|
| What it measures | Total company revenue — programs, coaching, telehealth, all billing channels | Modeled consumer spend in the iOS App Store storefront we track |
| Revenue | ~$400M reported for 2020; roughly $1B reported for 2021 at the peak; not disclosed since | $328K/month (≈ $3.9M annualized) |
| Trajectory | Post-2021: layoffs, leadership changes, pivot into Noom Med (GLP-1 telehealth) | Stable spend signal, ≈ 73K downloads/month (iOS, estimated) |
| Category position | — | Outside the Health & Fitness top 10; #4 among the food/weight trackers we compare |
| Rating | — | 4.70★ on the App Store |
| Who publishes it | Noom, Inc. (private; press-reported figures) | GetAppNiche proprietary model — labeled estimate |
Company figures come from press reporting (Noom is private). GetAppNiche figures are labeled estimates from our proprietary multi-signal model, snapshot August 18, 2026 — methodology in how app revenue estimation works.
Category context
The weight-loss app money chart
GetAppNiche estimates, snapshot Aug 18 2026. The chart Noom's 2021 coverage never predicted: an AI photo-logger leads the shelf, and the psychology-program pioneer holds fourth.
Baseline for scale: the median earning Health & Fitness app makes an estimated $643/month (category medians) — Noom still runs ~510× that through one storefront. The fuller face-off lives in how much MyFitnessPal makes; the free chart is on the top-grossing Health & Fitness page.
The model behind the money
Three chapters of Noom's money story
- The boom was ad-fueled web billing. Noom's growth engine was performance marketing into a web quiz funnel with multi-month prepaid plans — which is why even at a reported ~$1B run rate, its App Store footprint was never the full story.
- The bust re-priced the category. Post-2021 layoffs and churn coincided with GLP-1 drugs rewriting what "weight loss product" means. Noom answered with Noom Med — revenue that bills as telehealth, invisible to any app-store model.
- The storefront is the honest pulse. Stripped of the ad machine, ≈$328K/month of in-store spend and 4.70★ says a real, retained subscriber base remains — smaller than the legend, far from zero.
FAQ
Noom revenue — quick answers
How much money does Noom make?
Company-side: Noom reported around $400 million for 2020 and roughly $1 billion for 2021 at the height of the telehealth boom; it hasn't disclosed figures since, and the years after brought layoffs and a pivot toward Noom Med. Our independent App Store estimate: about $328K/month in iOS storefront consumer spend from ≈73K monthly downloads (snapshot August 18, 2026). Most Noom customers subscribe through the web funnel, so the storefront number is a floor, not the business.
Is Noom still popular?
Smaller than its 2021 peak, but very much alive: our snapshot reads a steady ≈73K monthly iOS downloads and ≈$328K/month in storefront spend — #4 among the food-and-weight trackers we compare, behind Cal AI, Lose It! and MyFitnessPal. The category's spend has re-sorted toward AI photo logging; Noom's bet is now medication-assisted programs.
How does Noom make money?
Subscription psychology-based weight programs (typically billed in multi-month plans that work out around $60–70/month), human coaching upsells, and — since its pivot — Noom Med, a telehealth layer around GLP-1 medications. Much of that bills on the web, outside Apple; the in-app slice is what our storefront estimate models.
How much did Noom make at its peak?
Roughly $1 billion in 2021, per widely cited reporting — up from about $400 million in 2020. That surge, driven by pandemic-era demand and heavy ad spend, is the figure most articles still quote. Treat it as history: the company restructured repeatedly in 2022–2023 and has not published revenue since.
Are these numbers exact?
No. Noom's company figures are press-reported, not audited disclosures, and our $328K/month is a labeled estimate from GetAppNiche's proprietary multi-signal model, snapshot August 18, 2026. Apple publishes no per-app revenue; treat every figure as directional.
Tracking a shifting niche yourself? Check any of 1.1M+ iOS apps — estimated revenue and downloads, free, no account — in the app revenue checker.