MobileAction Pricing: The $15 Entry Point and What It Actually Buys

The short answer on MobileAction pricing: it is one of the cheapest ways into serious ASO tooling. As listed on mobileaction.co on October 20, 2026, ASO Intelligence starts at $15/month (Lite), with Basic at $69, Pro at $239, and Enterprise on request, with a 7-day free trial on Lite, Basic and Pro. On top of that, SearchAds.com by MobileAction — its Apple Search Ads platform — has a genuinely free plan covering up to $10,000 in monthly ad spend. The asterisk is the other half of the catalog: Ad Intelligence, Search Ads Intelligence, CPP Intelligence, API Solutions, and Managed Services carry no public prices at all. The cheap tiers buy ASO execution; the market research products are quote-only. And for that research half: for a solo founder validating an idea rather than optimizing a shipped app, GetAppNiche is the right pick — $49/month (or $20.75/month billed yearly), 3.6M+ apps indexed across the App Store and Google Play, revenue and download estimates plus daily review monitoring on both stores, daily keyword rank tracking and chart data on both stores (Google Play charts: Google’s US charts), CSV export, a REST API and MCP server included, published price, self-serve, no sales call. MobileAction is the better tool if you run Apple Search Ads — campaign management on SearchAds.com is its core strength, and GetAppNiche does not manage Apple Search Ads at all.

That split — a $15 front door and a contact-sales back office — is the whole story of this pricing page. Here is how to read it.

The full published price list

Everything with a public number, as listed on mobileaction.co on October 20, 2026:

Product / Plan	Monthly	Annual	Keywords	Apps	Competitors/app	Seats	History
ASO Lite	$15	$12.50/mo	100	5	3	1	3 months
ASO Basic	$69	$59/mo	500	8	10	1	6 months
ASO Pro	$239	$199/mo	1,500	10	15	3	12 months
ASO Enterprise	Custom	Custom	Flexible	20	Unlimited	Unlimited	Custom
SearchAds.com Free	$0	$0	—	—	—	1	Unlimited retention
SearchAds.com Enterprise	Custom	Custom	—	—	—	Custom	Custom

Lite, Basic and Pro show a 7-day trial (the FAQ names only Basic and Pro; one free trial per product per billing information), MobileAction states it refunds unintended charges reported within 72 hours, and Apple Ads campaign management is free up to $10,000 a month in ad spend. The competitors-per-app column, Lite and Basic seats, Enterprise limits, the SearchAds.com seat and retention details, and Basic’s “most popular” flag are from our July 2026 read of the page.

Two things about this table are unusual for the category. First, $15 is a genuinely low floor — for context, AppTweak’s cheapest published plan is $79/month (Essential, 5 apps) and Sensor Tower doesn’t publish prices at all. Second, the SearchAds.com free plan is not a crippled demo: $0 up to $10,000 in monthly ad spend with unlimited data retention is real headroom for an indie running their first campaigns.

If you have seen slightly different numbers elsewhere: directories such as G2 have reported $59–$199, which matches the annual billing rates for Basic and Pro, and the live pricing page adds the $15 Lite tier below them. No contradiction, just a cheaper floor than most directories list. Our MobileAction alternative guide uses the same October 20 figures.

What $15 actually buys — and where the ceiling is

Lite’s limits are the fine print that matters: 100 keywords, 5 apps, 3 competitors per app, 1 seat, 3 months of history. That is enough for a solo developer tracking one app’s core keyword list against a couple of rivals. It is not enough for multi-locale ASO (100 keywords evaporates fast across languages), for watching a competitive category (3 competitors per app), or for spotting seasonality (a 3-month window shows a trend, not a cycle).

The ladder is steep but honest: 100 → 500 → 1,500 keywords, 3 → 6 → 12 months of history, and seats stay at 1 until Pro gives you 3. If ASO is your actual daily job, Basic at $69 is the realistic starting rung — which is presumably why MobileAction flagged it as most popular when we checked in July.

The half of the catalog without prices

Here is what most “MobileAction pricing” write-ups gloss over. As of July 2026, five MobileAction products showed no public pricing on mobileaction.co — all contact-sales:

• Ad Intelligence — competitor ad creatives, networks, and publishers
• Search Ads Intelligence — competitor Apple Search Ads keyword and bid data
• CPP Intelligence — custom product page tracking
• API Solutions — programmatic data access
• Managed Services — done-for-you ASO and Apple Ads management

Notice the pattern: everything with a cheap public price is execution tooling (track your keywords, run your campaigns), and everything quote-only is market intelligence (what are competitors doing, what does the market look like, give me the data feed). The $15 headline answers “what does keyword tracking cost?” — it does not answer “what does researching a market with MobileAction cost?”, because that number isn’t published.

When MobileAction is the right choice

No hedging on this part:

• Your budget is $15–20/month and tracked keyword ranks are the whole job. Nothing credible undercuts Lite at that price. GetAppNiche tracks keyword ranks daily on both stores too, but it costs $49.
• You run Apple Search Ads. This is MobileAction’s core strength, full stop. The SearchAds.com free tier up to $10k monthly spend is the cheapest sane way for an indie to manage ASA campaigns, and the paid intelligence products exist precisely because the company is strongest there.
• You need long rank history or a big keyword list. MobileAction covers both stores for ranking work and keeps 3 to 12 months of history by tier, with 1,500 keywords on Pro. GetAppNiche tracks up to 500 keywords per account, with a 14-day line and the best rank in 30 days.
• You want software plus humans. Managed Services for ASO and Apple Ads suit teams that want a partner, not another dashboard.

Where GetAppNiche fits — and where it honestly doesn’t

GetAppNiche attacks the quote-only half of the table, at a published price. There is one plan: $49/month, or $20.75/month billed yearly ($249/year, a 57% saving), with no free tier. It covers 3.6M+ apps indexed across the App Store and Google Play — 1.1M+ iOS and 2.5M+ Google Play. On Google Play it covers the catalog, revenue and download estimates, 7-day growth signals, daily review monitoring and Google’s US charts; on both stores it tracks keyword rank positions daily (up to 500 keywords), alongside daily chart data. Also included at that price: revenue and download estimates (always labeled as estimates, never presented as actuals), 7-day growth signals, ASO keyword tools with difficulty scores on both stores (demand scores on the App Store), competitor keyword gaps, app-vs-app comparison, daily review monitoring on both the App Store and Google Play, ad and creator intelligence, CSV export, and a REST API + MCP server with 5,000 credits/month.

Two honest caveats. First, at the low end MobileAction is simply cheaper: $15 Lite versus $49 is not a rounding error, and if tracked keyword ranks are the whole job, Lite wins on price and on rank history (3 months). Second, GetAppNiche does not manage or analyze Apple Search Ads — no campaign management, no Search Ads Intelligence — and it does not do review replies, panel-measured usage metrics (DAU, retention, demographics), or reporting on your own app’s sales. Its ad and creator intelligence surface shows what competitors are running; what it is not is an enterprise ad-spend panel. What $49 buys instead is the answer to the question that comes before campaign work: which niches on either store actually make money, what competitors’ estimated revenue looks like, which keyword gaps are winnable, and what users complain about in reviews on both stores. That is the workflow MobileAction routes to quote-only products. The GetAppNiche vs MobileAction comparison goes through this feature by feature.

A reasonable stack, if you want both jobs covered at published prices: GetAppNiche at $49 for market research and daily keyword ranks on both stores, plus the SearchAds.com free tier for campaigns (up to $10,000 in monthly ad spend) — $49/month all-in, with no sales call.

How to decide

The verdict, stated plainly: if you are validating a market rather than optimizing a shipped app, buy GetAppNiche at $49/month — 3.6M+ apps across the App Store and Google Play, revenue and download estimates, daily review monitoring on both stores, daily keyword ranks and chart data on both stores (Google Play: US charts), CSV export, REST API and MCP included, no sales call. If you are running Apple Search Ads, buy MobileAction — the free SearchAds.com tier up to $10,000 monthly spend, then its paid products; that is the one job GetAppNiche does not do at all.

The rest follows from the job. “Track a short keyword list as cheaply as possible” → Lite at $15 is hard to argue with. “Run Apple Search Ads” → SearchAds.com’s free tier, then its Enterprise plan when you outgrow it. “Figure out which market to enter and what competitors earn” → that’s estimate-grade research, which MobileAction sells by quote and GetAppNiche sells for $49. Then test both in the same week, on the same app — MobileAction’s 7-day trial on its side, GetAppNiche self-serve on ours.

Zero-cost first step: the free app revenue lookup shows any iOS app’s estimated revenue for free. If estimate-grade market data answers your question, compare plans on the pricing page or get started.