MobileAction Pricing: The $15 Entry Point and What It Actually Buys

The short answer on MobileAction pricing: it is one of the cheapest ways into serious ASO tooling. As listed on mobileaction.co as of July 2026, ASO Intelligence starts at $15/month (Lite), with Basic at $69, Pro at $239, and a custom Enterprise tier, all with a 7-day free trial. On top of that, SearchAds.com by MobileAction — its Apple Search Ads platform — has a genuinely free plan covering up to $10,000 in monthly ad spend. The asterisk is the other half of the catalog: Ad Intelligence, Search Ads Intelligence, CPP Intelligence, API Solutions, and Managed Services carry no public prices at all. The cheap tiers buy ASO execution; the market research products are quote-only.

That split — a $15 front door and a contact-sales back office — is the whole story of this pricing page. Here is how to read it.

The full published price list

Everything with a public number, as listed on mobileaction.co as of July 2026:

Product / Plan	Monthly	Annual	Keywords	Apps	Competitors/app	Seats	History
ASO Lite	$15	$12.50/mo	100	5	3	1	3 months
ASO Basic	$69	$59/mo	500	8	10	1	6 months
ASO Pro	$239	$199/mo	1,500	10	15	3	12 months
ASO Enterprise	Custom	Custom	Flexible	20	Unlimited	Unlimited	Custom
SearchAds.com Free	$0	$0	—	—	—	1	Unlimited retention
SearchAds.com Enterprise	Custom	Custom	—	—	—	Custom	Custom

Basic is flagged as “most popular” on the page. All ASO plans carry a 7-day trial (one free trial per product per billing information), and MobileAction states it refunds unintended charges reported within 72 hours.

Two things about this table are unusual for the category. First, $15 is a genuinely low floor — for context, AppTweak’s cheapest published plan is $79/month and Sensor Tower doesn’t publish prices at all. Second, the SearchAds.com free plan is not a crippled demo: $0 up to $10,000 in monthly ad spend with unlimited data retention is real headroom for an indie running their first campaigns.

If you have seen slightly different numbers elsewhere: our MobileAction alternative guide cites the plans as announced at $69 (Basic) and $239 (Pro), with G2 reporting $59–$199 — the live pricing page confirms exactly those figures (the G2 range matches the annual billing rates) and adds the $15 Lite tier below them. No contradiction, just a cheaper floor than most directories list.

What $15 actually buys — and where the ceiling is

Lite’s limits are the fine print that matters: 100 keywords, 5 apps, 3 competitors per app, 1 seat, 3 months of history. That is enough for a solo developer tracking one app’s core keyword list against a couple of rivals. It is not enough for multi-locale ASO (100 keywords evaporates fast across languages), for watching a competitive category (3 competitors per app), or for spotting seasonality (a 3-month window shows a trend, not a cycle).

The ladder is steep but honest: 100 → 500 → 1,500 keywords, 3 → 6 → 12 months of history, and seats stay at 1 until Pro gives you 3. If ASO is your actual daily job, Basic at $69 is the realistic starting rung — which is presumably why MobileAction flags it as most popular.

The half of the catalog without prices

Here is what most “MobileAction pricing” write-ups gloss over. As of July 2026, five MobileAction products show no public pricing on mobileaction.co — all are contact-sales:

• Ad Intelligence — competitor ad creatives, networks, and publishers
• Search Ads Intelligence — competitor Apple Search Ads keyword and bid data
• CPP Intelligence — custom product page tracking
• API Solutions — programmatic data access
• Managed Services — done-for-you ASO and Apple Ads management

Notice the pattern: everything with a cheap public price is execution tooling (track your keywords, run your campaigns), and everything quote-only is market intelligence (what are competitors doing, what does the market look like, give me the data feed). The $15 headline answers “what does keyword tracking cost?” — it does not answer “what does researching a market with MobileAction cost?”, because that number isn’t published.

When MobileAction is the right choice

No hedging on this part:

• Your budget is $15–20/month and you need keyword tracking. Nothing credible undercuts Lite at that job — including GetAppNiche, which costs more and doesn’t track ranks at all.
• You run Apple Search Ads. This is MobileAction’s core strength, full stop. The SearchAds.com free tier up to $10k monthly spend is the cheapest sane way for an indie to manage ASA campaigns, and the paid intelligence products exist precisely because the company is strongest there.
• You need Google Play coverage. MobileAction covers both stores.
• You want software plus humans. Managed Services for ASO and Apple Ads suit teams that want a partner, not another dashboard.

Where GetAppNiche fits — and where it honestly doesn’t

GetAppNiche attacks the quote-only half of the table, at a published price. Pro is $39/month, or $29/month billed yearly ($348/year, a 26% saving), with a 3-day free trial (card required, no free tier). It covers 3.6M+ apps across the App Store and Google Play, though keyword rank tracking stays App Store only. One plan includes: revenue and download estimates from a proprietary multi-signal model (always labeled as estimates, never presented as actuals), ASO keyword tools with difficulty and demand scores, competitor keyword gaps, app-vs-app comparison, review monitoring, CSV export, and a REST API + MCP with 5,000 credits/month.

Two honest caveats. First, at the low end MobileAction is simply cheaper: $15 Lite versus $39 Pro is not a rounding error, and if tracked keyword ranks are the thing you need, Lite wins on price and capability. Second, GetAppNiche does not do keyword rank tracking, Apple Search Ads management or intelligence, review replies, or ads checking — the exact areas MobileAction is built around. What $39 buys instead is the answer to the question that comes before keyword tracking: which iOS niches actually make money, what competitors’ estimated revenue looks like, and which keyword gaps are winnable. That is the workflow MobileAction routes to quote-only products. The GetAppNiche vs MobileAction comparison goes through this feature by feature.

A reasonable stack, if you want both jobs covered at published prices: GetAppNiche at $39 for market research, Lite at $15 for rank tracking, SearchAds.com free tier for campaigns — about $54/month all-in, with no sales call.

How to decide

Name the job first. “Track my keyword ranks” → Lite at $15 is hard to argue with. “Run Apple Search Ads” → SearchAds.com’s free tier, then its Enterprise plan when you outgrow it. “Figure out which market to enter and what competitors earn” → that’s estimate-grade research, which MobileAction sells by quote and GetAppNiche sells for $39. Then use the trials — MobileAction’s 7 days and GetAppNiche’s 3 overlap comfortably in one week, on the same app.

Zero-cost first step: the free app revenue lookup shows any iOS app’s estimated revenue for free. If estimate-grade market data answers your question, compare plans on the pricing page or start your 3-day free trial.