App name checker: is your app name taken?

How often app names repeat

We counted exact name matches across GetAppNiche's catalog on October 20, 2026. The two stores could hardly be more different. On the App Store, 0.8% of apps share their exact name with another app. On Google Play it's 9.0%, and generic names repeat by the hundred.

Both stores already list apps that share a name, but sharing one costs you. Searches for your name return someone else's app, reviews and support emails meant for another developer find you, and a generic name gives you nothing to rank for that others don't already own.

How to pick an app name, from what top apps do

In our study of the US Top Grossing charts, the top 10 apps in each App Store category have a median name of 28 characters, against 17 for other active apps, and 69% of them use a "Brand: keyword" name. On Google Play, 59% of top-10 apps do. Put together:

1. Start with a short, ownable brand. One or two words that aren't a plain description of the category. "Calculator" can never be yours; a word you coin can.
2. Add the main thing the app does after a colon or dash. "YourBrand: Habit Tracker" gives search a phrase to match and tells people what they're installing.
3. Stay within 30 characters. Both stores cut the name field at 30. On the App Store, the subtitle gives you another 30 for a second phrase.
4. Check both stores. A name that's free on the App Store may already be crowded on Google Play. The checker above searches both.
5. Check the keyword, then the trademark. See who ranks for your main phrase in the free App Store keyword tool, then search the USPTO or TMview for the brand.

The full numbers behind these tips, including localization and update habits of top apps, are in our data-backed App Store optimization guide.

App name FAQ